SMS Marketing is a powerful tool to reach your target audience. There are plenty of Mobile Users. Most people in every country have mobile.
It does not pay much attention to it because many believe it is useless compared with the fast services of Social Media. This thinking is not true at all. Email marketing based on e-mail messages that many of the major companies still depend on it and on a number of factors that help to take advantage of mail messages by effective and true emails to ensure that the visitor shall reach the service and benefit thereof. So, the letters must be accompanied by a sense of suspense and professionalism.
Building a brand is important things for any site that based on two plans as follows:
By promoting the brand, which is used through the paid methods of Social Media ads as Facebook, Twitter, Instagram.
Google Adwords ads, which made by the teams of Social Media and of search engines jointly to strengthen the site in the social pages and work on the top in the first pages of search engines.
After the site created, it is possible to experience a decline in the appearance of the site; it may be due to some internal factors such as content, programming and problem in the webmaster tools. This problem must solved firstly; then you can start working with SEO. Make sure that the result will change also the position of the site in the search engines, because SEO comes after you adjusting the site internally.